Buy YES on specific data contracts: highest first-week Billboard 200 sales of the year, album debuts at #1, and Album of the Year futures purchased before nominations.

Long the dominant major label and short an equal beta-weighted amount of the competitor, creating a hedged position that profits only when the artist's revenue hits the dominant label's books.

Buy LEAPS calls expiring 18+ months out to capture the inevitable announcement of the subsequent mega-tour rather than the album itself.

Buy far-OTM long-dated calls on a functionally distressed cinema chain whose tail options are cheap; a concert film is one of the few catalysts capable of igniting a retail short-squeeze.